B2B marketers are renowned for having doubts about the effectiveness of PR. This cynicism is out of date, regardless of where it comes from—some B2B marketing leaders don’t grasp that PR is more than just press releases—or whether it stems from a general dislike...
Customers of today connect with brands through a variety of online and physical channels and devices before making a purchase. Before consumers reach the top of the funnel, they usually interact with six to eight touchpoints. As a result, a tailored and consistent...
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