I read a lot of books to know the story of successful entrepreneurs watched a hell of stories and documentaries but I was unable to connect everyone with one common thing they did which helped them to reach the edge. The second recipe was to have a million dollar business idea and the third was to have the resources to deliver it last but the least is the capital to sustain it. It was quite a lot of things at one spot and I had many ideas but all of them had some flaws I wanted to do a perfect business and one night the idea of 8 Miles Solution came up in my mind and I’m writing this because this is where I start.
We’re a Marketing & Advertising firm with over 40 resources with specialties in Data Solutions, Email Marketing, Research Reports, Branding, Sales Targeting & quite everything to accelerate sales and deliver 2x ROI from the first month.
We have seen a lot of business-facing issues with irrelevant sales and marketing data, brand visibility, a few webinar attendees, 5% conversions in Sales Meetings, and 146 other things that are slowing the revenue down.
These are our differentiators from any of our competitors:
1. Commitment: Being enthusiastic about satisfying customers and making them feel valued
The first step in customer experience excellence is to be committed to satisfying – and where feasible, delighting – customers. Employees have to share a common goal of customer-centricity for 100% commitment to the customer experience across the organization. According to the Service Profit Chain, customer satisfaction improvements are linked to employee satisfaction. The more successful companies at delivering an excellent customer experience are those who also understand what satisfies and motivates employees. And they are companies that typically reward employees for exceptional contributions to customer experiences.
2. Fulfilment: Understanding and delivering on customer needs
Understanding and delivering on customer needs is vital to customer satisfaction but is easier said than done. Customer demands are frequently diverse and increasingly demanding more customized, cost-effective, quicker, etc. In spite of this, up to half of b2b suppliers believe that quality and price are all that matter.
3. Responsiveness: Timely response, delivery, and resolution
As consumers in the digital era, we are accustomed to intelligence at our fingertips and receiving answers in a matter of seconds. Business professionals are also consumers and have the same expectations in the workplace. Timely response, speedy delivery, and fast problem resolution have become the standard. Companies that excel in providing responsiveness that is quicker than competitors and in a timeframe that exceeds customer expectations are likely to deliver a superior and memorable customer experience. For example, financial-technology start-up Kabbage requires just 7 minutes to approve a small-business loan – nearly 5,000 times faster than the 20 days it takes a typical bank.
Responsiveness spans numerous touchpoints across the customer journey including communications, deliveries, and issue resolution. Failing on this important requirement can increase customer defection.
4. Proactivity: Resolving issues before the customer feels the pain
Proactive companies are those capable of anticipating customer needs and desires and that strive to resolve issues before the customer feels pain. It is easier for companies to be proactive if they are good at fulfilling customer needs and can foresee potential customer needs and pain points – such as in the case of Amazon Dash and HP Instant Ink which prevents the problem of “running out” before it happens while making life easier for the customer.
5. Evolution: Continually seeking to improve the b2b customer experience
Customer needs, behaviors, and attitudes can change at any time, as can competitive threats and influences such as technology and legislation. Thus companies that already perform well on delivering an excellent customer experience cannot be complacent. The totally customer-centric firm acknowledges that improvements must be made on an ongoing basis.
6. So what does this all mean?
Case study: The Netherlands-based bank ING created a solution for its retail and corporate clients that enables them to access real-time account overviews and customized reporting, along with the ability to process various transactions from any location. This required the bank to conduct a major overhaul of its systems and processes involving Omnichannel automatic integration of customer data. After just one year, ING had grown profits by 23% and increased its share price by 15%.
Business-to-business audiences look for solutions to problems, or offerings that better meet their needs, such as more customized products, better-integrated systems, increased responsiveness, lower cost-in-use, or higher productivity. Influenced by the consumer world, many b2b audiences are also seeking an improved experience in using a b2b product or service – a customer journey that is seamless, more convenient, and hassle-free. Savvy b2b suppliers sell an experience and outcomes, not products. We operate in an experience economy where brands embody more meaning through experience.
