When it comes to creating successful SaaS marketing campaigns, lead generation is the cornerstone of any marketing program. Regardless of whether it’s an email campaign, an online ad, or a more traditional medium like direct mail, leads are the lifeblood of SaaS. Without them, you have no prospect pipeline. Without leads, you have no bottom line. But don’t despair! There are a number of best practices to keep in mind when it comes to creating and nurturing the prospect list that can help you maximize your efforts in driving quality visitors and nurturing those visitors into future customers.
Let’s take a look at what you can do to accelerate your lead generation plan:
1. Create a form on your landing page to collect new leads.
Make a form on your landing page to collect new leads. Leads are only valuable when they can be nurtured into clients. To nurture any lead you need to stay in contact with them. Getting the prospect’s contact information will benefit you as a SaaS company, as you can market to them and convert them into clients.
2. Launch a blog
Blogs are by far the best way of generating organic traffic to your website. It gives you an opportunity to establish yourself as an expert in the field and create your brand’s identity online. You need to constantly update your blog with interesting and useful content such as guides, infographics, blog posts, case studies, etc., to keep visitors coming back for more. It will also give visitors a chance to interact with you through comments and messages which is going to help you in building relationships with them.
3. Start an email list
Email lists are a very effective way to connect with your audience. It allows you to stay in touch with them and deliver valuable content directly to their inbox. You can use it to gain feedback from your target audience by asking them questions about their needs or wants. Use this information to improve your products and services so that they better meet the needs of your target audience.
4. Use your website as a lead generation hub.
Your website should act as the hub for all of your sales and marketing efforts. It should be a place where you can attract potential customers with engaging content and offers, as well as offer them a platform to contact you. You can use promotions, online reviews, or even chatbots to help increase traffic to your website and generate leads.
5. Run a pop-up campaign
Pop-up campaigns are ideal for generating new leads because they grab your customer’s attention straight away. A pop-up ad should contain information about an upcoming promotion or discount offer so it’s relevant to people who are looking at your site. Make sure the ad includes a ‘call-to-action’ button so people can click through to make an inquiry or sign up for more information
6. Use reviews to catch their attention
Being a Software as a Service company, your reviews matter the most. Mouth to mouth can break or make your business. Today’s consumers are extremely savvy and have access to more information than ever before. They do their research, they read reviews, and they’ll compare 3 or more options before making a purchase.
Therefore, it is advisable that you use your best reviews to catch your potential customers and work on your negative feedback. You can do this by asking your existing customers to review you on sites like google and use these reviews on your website as well.
7. Create a chatbot!
Chatbots are a new way that companies are using to connect with their customers online in real-time and they can help increase sales by generating leads. Chatbots work by collecting data from the user and then presenting them with relevant information based on their needs. This allows businesses to better understand who their customers are, so they can provide personalized service that will keep them coming back for more!
8. Identify the customer’s journey
At each stage of your sales process, you need to give people the opportunity and incentive to learn more about your product.
For example, if someone downloads a free trial of your software product, you can offer them an online demo or webinar on how to get started. Or maybe they downloaded a couple of your blog posts and you want to offer them a free ebook on how to take their business to the next level using your software solution.
It is crucial that you track these interactions over time so that once you have connected with them in person or on the phone, you have an accurate idea of where they are in the sales funnel and then can offer them the right service at the right time.
These are the most basic ways to boost your lead generation plan. But as a SaaS company, it’s difficult to generate leads as well as stand out from the crowd in this saturated market. You don’t have to worry anymore! 8 Mile Solution unburdens you by doing your lead generation for you.
