Search Engine Optimization (SEO) is one of the most important aspects of any website. It helps in improving the visibility of your site on search engines and hence, increases the chances of getting more traffic.

In this article, we will be discussing the basics of SEO including how search engines work and what are the ranking factors that affect how a site ranks in SERPs.

1. The key to SEO is Keywords

While talking about any piece of content, people talk about keywords a lot. But even if they pay attention to the keywords, they do not get much traffic. The reason behind this is the fact that just focusing on keywords won’t work. You have to research what keywords are relevant to your business and depending upon the search volumes and size of keywords, position the keywords in the right place of your content. 

2. Make users happy before making search engines happy

Your website is also ranked by the happy users and the time they spent on your website. You have to make sure that your bounce rate is as low as possible. This can only be done by making the user-experience fantastic. 

Your website should be fascinating to watch, easy to navigate and it should be interactive to make your users stay on the website for a longer time. The colors, theme, fonts, button style, visuals, and the content you use for the website, all should add up to a wonderful experience for the visitors.

3. Compelling and interactive content

Your website content is going to be your brand’s voice. Try to make the content easy to comprehend, and interact with. To do this, make sure you don’t bore your visitors with long descriptions where they are not needed. For example, if you want to show the features of your product, write the features in bullet points and not in paragraphs.

Do not try to fool SEO by putting irrelevant or spammy content on your website. One of the key factors while ranking a website is the relevancy of your content. Make sure that your content is relevant to your business to rank in the industry.

4. Strong CTAs will lead to a stronger ranking

CTA, also known as Call-to-action, is a strong appeal to an audience to directly take an action of some sort. The most common examples of CTAs are: “Learn more”, “Click here”, and “Read more”

Some CTAs work better than others and that is exactly why you have to create stronger CTAs. Most people will click on CTAs that will sound and look more demanding and appealing.

5. Backlinks will always have your back

Backlinks are a way of creating your footprint over other websites as well. Search engines realize that other websites also find your content valuable and relevant enough to put that on their website. Hence, Search engines will look at the backlinks as a sign of your authority in the industry and will rank you better.

6. Fasten your website

It is proven that the first five seconds of your website load time have the highest impact on the conversion rate. Therefore it is important to fasten your site to keep your visitors engaged which will eventually tell search engines that your website provides high value to the visitors. To fasten the load time you need to limit your redirects and compress images or any other visuals.

7. Keep Updating

Your old content is still relevant to crawlers. Which means it will still impact your rankings. The best way to let search engines know that your content is relevant and valuable you need to keep updating your old content.

8. Analyse your website’s performance

There are so many tools that can help you analyze your website traffic, Domain authority, and ranking. All you have to do is to make sure you use these tools to improve the performance of your website. 

With these tools, you’ll be able to understand what is working and what is not working. Using these stats and numbers you have to draw conclusions and make future plans that will suit your business and its goals.

9. Responsiveness will take you miles ahead

According to Statista, 90% of internet users use mobile devices to access the internet.

Your website developers might not remember these statistics while making the website. Given that 90% of your visitors might be using mobile phones to access your website, it is important to make your website mobile-friendly and responsive. This can add to a better user experience for the majority of your visitors and therefore conversion rates will be also higher. The conversion rate and your website traffic will eventually also impact your ranking.