Case Study: AI Software Provider
The client was introducing a new product in the market. 8 Miles Solution helped them market their
product and brought in potential buyers closer to them
AI Software Provider
Industry: Software Company
Size: 2000+ employees
Company Bio
The company has been on a mission to help customer-centric companies deliver amazing customer experiences. Their cloud contact center solutions automate the most critical customer service processes, making it easy for businesses to deliver better experiences through any channel. Today, The company is the leading cloud contact
center provider for businesses of all sizes, with a global footprint and a reputation for innovation. They help businesses of all sizes deliver amazing customer experiences, and we’re committed to continuing to bring the latest innovations to the market.
Overview
The client’s product, Virtual Agent provides personalized and multi-channel support to increase customer satisfaction with increased repeat business, retention, and loyalty. This revolutionary tool is powered by artificial intelligence, making it capable of providing customers with the answers they need in a natural and intuitive voice interface. By harnessing the power of AI, the product is able to provide an interactive and engaging customer experience that is second to none
The Challenge
In the dynamic world of tech, new innovations rise quickly. There is always a new product in the market to be marketed and there are always competitors to it. It becomes difficult for tech companies to introduce products to the market, especially when their excellence is in innovation rather than marketing. A similar company needed help in product awareness and recognition to thrive and showcase that they stand out from the crowd.
The Solution
The company was looking for ways to increase awareness of its products, especially in the ever-changing world of technology where new innovations rise quickly. They needed a way to market their product and get it into the hands of potential customers. We proposed that we could do that with Content Syndication for their Whitepaper.
Content Syndication is a way to get your content in front of as many people as possible using different channels.
Whitepaper Campaigns are a great way to share information about your products or services and get people interested in what you have to offer. They are also an excellent lead generation tool because they allow you to collect contact information from interested parties so you can follow up and continue building those relationships.
The Approach
The client was targetting customers from Canada only. We received a very well articulated Whitepaper from them that had all the features and benefits of their products.
We started off by collecting contacts from Canada that could be prospects and eventual buyers. The contacts had to be the IT Managers, Call Center Managers, and Customer Service Managers from any Industry except Government organizations, Non-profits, EDU, and hospitality. We reached more than 3 Contacts per Company for the companies with employee sizes of 1000+ to increase the efficiency and conversion rate.
After making a list of these leads, we introduced the client and its product to its potential prospects. Before sharing the whitepaper, we had to ask these contacts if they would like to go through it and learn more. Once that was done, we had to verify with these prospects again if they have received the whitepaper and if they went through it. If they downloaded the received whitepaper, they became qualified leads.
The client used these qualified leads, nurtured them, and converted them into paying customers. This campaign and the approach helped them increase their conversion rate and build a brand new sales pipeline with qualified leads.
About 8 Miles Solution
8 Miles Solution is a sales acceleration company, we provide everything from contact to closure. Our core expertise lies in Lead Generation, Data Enrichment Services, Appointment Setting, Digital Marketing, and Email Marketing & Market Research. Commitment, quality & dedication are the key ingredients of 8 Miles Solution. We believe in reanalyzing efforts, challenging timelines, and believing in finding the right answers. Our goal is to increase your sales figures and if there is only one solution in the world we will find it and deliver the results before it’s too late. 8 Miles Solution is a sales acceleration company, we provide everything from contact to closure. Our core expertise lies in Lead Generation, Data Enrichment Services, Appointment Setting, Digital Marketing, and Email Marketing & Market Research. Commitment, quality & dedication are the key ingredients of 8 Miles Solution. We believe in reanalyzing efforts, challenging timelines, and believing in finding the right answers. Our goal is to increase your sales figures and if there is only one solution in the world we will find it and deliver the results before it’s too late.
