eBook

Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys

In light of the sunsetting of Google Analytics Universal, organizations have an opportunity to evaluate their analytics solutions and consider consolidating their data stack into a single platform that provides a full view of the customer journey. This can be achieved through collaboration between marketing and product teams, as a shared analytics platform can help them understand the entire journey and optimize for the right KPIs.

Download the eBook

We'll send a PDF copy of the eBook directly to your inbox.

First Name

Last Name

Company

Email *

Job Title

Phone Number

Address & Postal Code

Country

What Is your biggest pain point when it comes to data analysis?

Would you consider replatforming?

Are you involved in the decision-making process for what platform your business uses?

Privacy Policy *

I’d like to receive emails about news & updates from Amplitude.
I consent to Amplitude processing my personal data in accordance with Amplitude's Privacy policy.

KEY TAKEAWAYS

The Great Digital Reimplementation: Explained

1. The digital analytics landscape is undergoing a significant reimplementation, with both Google Analytics and Adobe Analytics transitioning to an event-based model.
2. Organizations currently using Google Analytics will have to migrate to GA4, which is not a trivial exercise and requires changes to tagging, data layers, and reporting.
3. Companies should take this opportunity to reevaluate their analytics solutions and consider if their current product is the right fit for the next decade.

Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys

KEY TAKEAWAYS

The Great Digital Reimplementation: Explained