Account Based Marketing(ABM) is a technique that quickly identifies targeted accounts, engages them through digital campaigns, and turns them into paying customers.
A broad marketing approach may make sense at first in the B2B space, but it can drastically reduce your ROI compared to a targeted approach. A successful ABM initiative can boost revenue, optimize your efforts, and provide in-depth metrics that would be otherwise inaccessible. One of the main goals of account-based marketing is to prioritize ROI, resulting in clear business results.