Professional businesses have been slow to adopt Internet services. This is not surprising since many common online practices such as contests or sweepstakes are highly unsuitable for many professional businesses and their customers.

Plus, many experts still have the misconception that the only way to attract new people is through information and networking. Hi…the world has changed! This new business development model has already produced a number of qualified leaders for many professional services firms.

Online Lead Generation Techniques That Work

Like traditional lead generation, the new model is based on demonstrating competence and building trusted relationships, but this goal is achieved online. As online marketing continues to evolve, here are proven Internet Marketing Techniques that work for professional services companies today.

Search Engine Optimization

Most potential customers want to know how to solve problems. If the expectation has been that the computer does not know anything (which manager does not have a computer or smartphone these days?), The first thing they do is google their question or problem. Search Engine Optimization (SEO) encourages tools to compare targeted clients with your Web content. If you play your cards well, you will end up on their shortlist when they want to buy services.

Lead generation website

Many professional websites are not designed to produce leads. There are now many “anti-lead generators“. The jargon-filled, focused site is full of professional services – useless and useless. If guests do not understand what you are doing or the problems they need to solve, they will go somewhere else. Compare this with a leading website built by Windows to make it easier for customers to understand your quality product, download pricing information, and request a quote. The impact on online leadership can be huge.

Online Networking

I called this channel social media, but I wanted to make a point. Choosing a platform is not the key to social media. It’s the quality and ability of the connections you make. While the process of networking can vary greatly from Twitter to Facebook to LinkedIn, it’s still about building the right relationships with the right people. Websites can create reputation and profitability related to general business processes. Expect results based on your time and attention situation.


A webinar corresponds to a conference or other online training event. The first webinar is usually free. Since it requires registration, you can collect basic information from participants. Like its foreign counterpart, the webinar should be educational – not mildly defensive. The key to a successful webinar is to choose topics that are highly relevant and relatable to your target audience. Over time, participants will build trust in your company and be able to count on you when they need it.

Industry Research Reports

A proven way to generate online leads is to provide a comprehensive summary or research report on the types of businesses it serves. You benefit in two ways. First, these cards are excellent lead traps. Second, build trust and strengthen your network. Make sure that the search results are very attractive to your target customers. In addition, these studies can be an excellent way to partner with a non-competing business organization or company to reduce marketing costs and increase credibility.

White Papers Or E-books

One of the most popular ways to generate leads online, white papers can build trust and attract qualified leads. You can host the final report on your website (for free or behind a registration screen) or distribute it through third-party services. The white paper also offers great pay-per-click deals. A white paper form is an electronic book. It is usually longer than a white paper and has a similar function. If your e-book covers a detailed topic, it can make a lot of noise and build your reputation.


If your email newsletter offers high-quality educational content, you can generate a huge number of new leads when people sign up. And your email newsletter is a great way to increase your lead on your list. Many companies also use electronic newsletters to announce new services and special offers. Build your subscriber list by offering free email newsletter subscriptions on your website or email signature box. Just remember that the better your content is, the more people will read and remember it – and the less likely it will be seen as spam.

8 Miles Solution is a sales acceleration company, we provide everything from contact to closure. Our core expertise lies in Lead Generation, Data Enrichment Services, Appointment Setting, Digital Marketing, Email Marketing & Market Research.