The quality of a website can be measured in the terms of organic searches it brings. When we say organic search, we mean the number of people who found your website by typing keywords in Google. These are “free” visitors that help you build your brand and generate sales without spending money on advertising.
Organic search is important because it helps build your brand, increases credibility, and improves your rankings if you incorporate keywords into the right places on the pages.
What results in a good amount of organic search?
SEO affects organic search by optimizing your website so that it can appear on Google or any other search engine when users search for keywords related to your website. Search Engine Optimization (SEO) is the art of optimizing your website in order to make it easier to find on search engines. It’s a marketing strategy for increasing the visibility of your website and driving more traffic there.
In order to get a good amount of organic search, you need to optimize your website for search engines. There are various ways through which you can optimize your sites for search engines. Let’s learn more about how to optimize your website
8 ways to rank better on search engines
1. Meta-tags and meta-data are important
Meta-tags and meta-data contain the title tag and the meta description. This is the first thing your potential visitors and Search engines see. If your title tag is on-point and contains the right keywords, then the search engine will rank it better. An ideal title tag should contain 55 characters or less and the meta description should be 160 characters. Adding a CTA to the meta description can increase your Click Through Rate(CTR).
2. Don’t waste Headings
Do not waste your heading tags in generic Headings, use them to your advantage. The headings should be carefully chosen so that they include the main keyword for that page at least once. It should be kept in mind that too many keywords will lead to over-optimization which can be bad for SEO and therefore it is better to use only a few keywords per page. Use one H1 tag per page and H2 tags for subsequent headings.
3. Creative Content
The content of your website should be original and creative. Make sure that you avoid plagiarism at any cost. If the content is copied from other websites, Google will not show your website in their search results. This will not only decrease the visibility of your website but will also harm its reputation. It can be complicated to create creative content if you do not know how to write it. You can hire a professional writer who can help you write unique and engaging content for your website. This way you will be able to attract more viewers and increase your revenue simultaneously.
4. Optimize Technically as well
Technical optimization includes all the things that make your site more user-friendly, easy to navigate, and index properly. It includes factors like website speed and how easy it is to navigate. This means that you have to upload sitemaps and robots.txt files for the search engines to index your website better. Do not forget to add error codes and redirection codes. This would make your website more user-friendly.
5. Take advantage of Backlinks
A backlink is when another website links back to your site. The more backlinks you get, the higher up your site will be in the rankings. They are one of the most important ranking factors for SEO as they show that other sites consider your content valuable enough to link to it.
6. Social Media always has your back
Social media, as a platform, doesn’t directly influence how your website ranks in search results. However, SEO (search engine optimization) and backlinks are two things that affect your site’s authority and can be influenced by social media marketing. That’s right—your tweets can help bring in more organic search results.
7. Optimize with Keywords
The first thing to consider is what keywords are most important for your site. Keywords are the words that describe your site’s content and that describe what you want users to find when they enter a query into a search engine. Your keywords should be as specific as possible: For example, if you are selling shoes, you might use “shoe store” or “women’s shoe store,” but not just “shoes.” The more specific the keyword, the better chance it has of bringing in qualified traffic.
8. Remember to be mobile-friendly
Use a responsive web design. This means that your site should automatically change its layout based on what device is accessing it. Be sure to test your site across different screen sizes to make sure all of the content displays properly.
These are just basic strategies to get you started. Optimizing your website and earning organic searches includes so much more. 8 miles solution can take care of your website and organic searches while you sit back and relax.