Marketing is a complex space where marketers spend a lot of time and money trying to understand the strategies they should be using to reach their audience and build conversations with them. Marketers use different strategies to market their products and services but these strategies can be categorized into push and pull marketing.
Push marketing(also called outbound marketing) is, as the name suggests, about pushing a message out to consumers, whereas pull marketing(also called inbound marketing) is about pulling people in with something they can’t resist. There are a lot of similarities between the two so it’s important to understand them both.
What is Push Marketing(Outbound Marketing)?
Push marketing, or the concept of pushing the product to the consumer, is the main form of marketing many businesses tend to do. In this method of marketing, the consumer is exposed to the product through advertisements, commercials, and other forms of outreach to get the consumer’s attention. A perfect example of push marketing is your regular TV or radio commercial where you have a salesperson selling a product or service. The goal here is to try and capture your audience and potentially make them develop an interest in your product.
What is Pull Marketing(Inbound Marketing)?
Pull marketing is when marketers create interest and intrigue prospects into buying their products or services. As the name suggests, pull marketing pulls the customers in organic ways. The best example and practice of Pull Marketing is Search Engine Optimization. Where in the main focus is to get noticed by prospects who are already searching for the same products or services.
Push Vs Pull Marketing
You have to make a plan and set a goal before deciding which strategy can work best for you.
While both push and pull marketing are important for any business, push marketing tends to attract customers who aren’t necessarily looking for what you have to offer while pull marketing attracts customers who are already interested in what you have to offer. Because they are ready to purchase when they contact you, pull marketing often converts more leads into sales than push marketing does. This is why it is recommended that most businesses focus on pull marketing since it can help build your brand value and encourage more people to seek out your products or services.
Push marketing aims to draw attention to a product and encourage people to buy it by having it directly marketed to them. While Pull marketing involves creating a brand that people want to be associated with or creating content that is so useful people come back for more. If done right, pull marketing will build a brand without customers even realizing it’s happening.
With a push strategy, you’re pushing your message out to consumers. This is often done through TV commercials, radio ads, social media ads, and other paid media channels. With a pull strategy, you’re not actively reaching out to consumers. Instead, you’re creating content that pulls them in — these are often blog posts, videos, or other forms of content that your audience can find when they’re searching for something online.
Examples of push marketing
1. Social Media ads
Social Media ads are at the top of outbound marketing. If you want people to notice your company and what you have to offer, then Social Media ads are going to be a great asset.
2. Google ads
Google ads can bring a lot of traffic to your website if that is what you really want. Google ads bring different categories of people to your website. The ROI can only be high if the ads are done right.
3. Tv Ads/ commercials
This is the most common way for companies to get noticed by a vague audience. This strategy is not the best to work with when your ultimate goal is sales because you won’t be focusing on a target audience.
Billboards are the oldest marketing strategy. Billboards are the oldest marketing strategy. Billboards can be a good way to market your business if you’re location is in a high traffic area like a busy intersection or main street in town. If the area isn’t high in traffic, then this might not work for you
Examples of Pull Marketing:
Search engine optimization (SEO) is the process of improving your website in a way that makes it easy for search engines like Google and Bing to understand what your site is about and show it to people who are searching for related topics. This helps you reach your target customers with relevant messages at the right time.
2. Content Marketing
Content marketing is any type of material that your company creates in order to attract attention, build trust, and generate sales leads. Content can come in the form of blog posts, videos, photos, infographics, or webinars.
3. Social Media Marketing
While social media can be used as a platform for push advertising, it also works well for creating pull marketing strategies. By engaging with potential customers on social
While both pull and push marketing strategies can bring good results, they will not be as effective unless you have a good amount of experience in doing so. At 8 miles solutions, our professional, experienced and dedicated team will make sure you have a high ROI.