More than 75% of the buyer’s journey is completed before you start engaging with your potential buyers. Decision makers are conducting most of their vendor vetting and research into potential solutions independently. Despite consistent effort and communication from technology brands, IT and business professionals usually have their minds made up by the time they connect with vendors. Vendors need to connect with the right decision makers early if they want to overcome this challenge. By understanding business-level intent, marketing and sales teams can overcome the one-sided buying journey and help decision makers through the process like never before.
89% of B2B buyers spend a vast amount of time researching conducting an average of 12 searches prior to engaging on a specific site. Now due to the pandemic, 33% of buyers spent more time researching products before making a purchase. According to DemandGen Report more than half of B2B buyers rely on content that educates as part of their research process and 67% of these buyers also wanted content that included more input from industry thought leaders.
Effective lead generation is an important aspect of marketing that ensures a steady growth rate in business returns. Let us handle your worries and you start planning for your next 8 milestones.