Your company’s sales department relies on the use of leads to bring in new customers. But how do you know if those leads are worth your time? Sales qualified leads allow sales teams more time to spend with their prospects and target audience while eliminating wasted effort on irrelevant leads.
Sales qualified leads are the best way to get your sales team more sales. Having more sales qualified leads allows your sales team to close more deals. This article will walk you through everything you need to know about sales-qualified leads
What is a sales qualified lead?
The process of generating sales-qualified leads is a tricky one. One has to make sure that the leads being generated are quality leads, or else it ends up becoming a waste of time.
In order to ensure that you are getting the right kind of leads, it is important to know what a sales-qualified lead is. A sales qualified lead is when someone shows interest in your business, service, or product and gives you the authority to contact them for further follow-ups.
SQL(Sales Qualified Leads) vs MQL(Marketing Qualified Leads)
A sales qualified lead is a contact that has met certain pre-set criteria and is, therefore, more likely to convert into a paying customer. But don’t confuse this with a marketing qualified lead (MQL).
An MQL is simply a prospect who has shown interest in your company but hasn’t yet expressed the need for your product. MQLs are leads who have engaged with your company and are ready for marketing nurturing but aren’t ready to talk to sales just yet.
Once a lead becomes an MQL, they become part of the top of the funnel for sales and marketing. When an MQL becomes SQL-ready, it means they’ve gone through enough stages of the buyer journey and are ready to get started
Why do you need sales-qualified leads?
A sales-qualified lead offers the opportunity to connect with a prospect who is looking for a solution.
You need sales-qualified leads because it means you’re talking to someone who has shown interest in your product/service. If you get only unqualified leads, you will waste a lot of time and energy trying to find out if they might be interested in what you have to offer. A sales-qualified lead gives you the opportunity to connect with a prospect who is looking for a solution. With an SQL, you can focus your time on the ones who are most likely to become customers.
How can you get more sales qualified leads?
1. Create engaging and short forms
Make your forms as easy and quick to complete as possible. Integrating forms into CTAs will help you guide and educate users on exactly why they want to join your mailing list and give them the necessary information to make their decision easier.
2. Categorize SQLs
Organize your list of leads and categorize them. This will help you understand and track their behavior and predict the conversions.
3. Target long-tail keywords
Long-tail keywords are often neglected because of the low search results. But they bring out the quality leads. If your prospects know exactly what they are looking for, it’s highly likely that they will convert.
4. Engage and close
Once you know that someone is interested in what you have to offer, then converting them into buyers can be easy as long as you are keeping in touch with them, providing the right information at the right time, and exchanging information.
5. Avoid sending a lot of emails
Engaging with them is important but try to keep it as short and simple as possible. The more you bother the prospects with unnecessary emails and calls the more they will be annoyed, and possibly change their minds
Turning leads into Sales-Qualified Leads and then turning them into clients is a lot of hassle. It is better to hire professionals or experts to do so.