What is Lead Generation? To understand what lead generation is, we need to understand what a lead is. A lead is anyone in the world who is interested in your products or services. Considering that Lead Generation is a process of gathering such prospects that can be your potential customers. In other words, Lead Generation…
According to the India Brand Equity Foundation, the hospital industry in India is forecast to be Rs. 8.6 Trillion by the Fiscal Year 2022 from Rs. 4 Trillion in the Fiscal Year 2017 at a Compound Annual Growth Rate of 16–17%. The Healthcare Industry is growing with its demand. In an industry where its primary…
What is Demand Generation? Demand generation is the process of driving awareness and interest in a company’s products and services. It includes all marketing activities that drive awareness and interest in a company’s products and services. Demand Generation is not just about demand, but also about generating awareness of your company and its products or…
In the digital age, where customers are bombarded with endless choices, standing out is more challenging than ever. Enter Demand Generation—a marketing powerhouse that doesn’t just open doors; it builds them! This strategy is your golden ticket to capturing and captivating your target audience. But what exactly is demand generation? And why is it considered…