What B2B Marketers Must Know About PR

What B2B Marketers Must Know About PR

B2B marketers are renowned for having doubts about the effectiveness of PR. This cynicism is out of date, regardless of where it comes from—some B2B marketing leaders don’t grasp that PR is more than just press releases—or whether it stems from a general dislike...
How to Attract Gen Z through Marketing

How to Attract Gen Z through Marketing

Gen Z is the most difficult generation to exist on this earth. For marketers, they are a mystery. You would think since gen Z is so tech-savvy and addicted to all things digital, they would be an easy nut to crack. Just target them on social media. Wrong! People don’t...