Lead generation is a critical component of business growth for B2B tech companies. In today’s highly competitive marketplace, companies must be proactive in identifying and nurturing potential customers in order to grow their business and be successful in the long term. The goal of lead generation is to generate interest in your products or services, and to convert that interest into actual sales and revenue. In this blog post, we will explore the top lead generation strategies for B2B tech companies. These strategies have been proven effective, and when used correctly, can help increase leads, sales, and revenue for your business.

Content Marketing

Content marketing is an important part of any lead generation strategy for B2B tech companies. By producing high-quality blog posts, eBooks, whitepapers and other types of content, companies can position themselves as experts in their field and attract new leads and customers. When creating content, make sure you target specific buyer personas, and create content that is relevant, informative, and engaging.

Email Marketing

Email marketing is a highly effective way to reach potential customers and generate leads. By creating targeted and relevant email campaigns, companies can engage with potential customers, build brand awareness and increase leads. When creating email campaigns, be sure to segment your audience and create content that is personalized, relevant and engaging.


Outsourcing can be a great strategy for lead generation because it allows B2B tech companies to tap into the expertise and resources of specialized lead generation companies. These companies have the experience, tools, and techniques to help businesses identify and engage potential customers in a cost-effective and time-efficient manner.

Outsourcing these efforts can also free up internal resources, allowing businesses to focus on core activities such as sales, product development and customer service.

Furthermore, outsourcing gives businesses access to a wider pool of qualified prospects, allowing them to expand their reach and grow their customer base. Here at DemandGen, we have developed the ability to test and refine appointment setting strategies in real time and make adjustments as needed. This has helped our clients to increase their sales and achieve their revenue goals more effectively.

Cold Calling

Cold calling has been a staple of sales and lead generation for decades, and despite the rise of digital marketing and automation, it’s still a powerful tool for businesses looking to connect with potential customers and increase sales.

One of the main reasons cold calling remains relevant is because it provides a direct and personal approach to reaching potential customers. By speaking to someone directly on the phone, you can learn about their specific needs, challenges and buying behavior, and then adjust your pitch. This level of personal interaction can help build trust and rapport, and ultimately increase your chances of closing a deal.

Additionally, cold calling is a great way to identify and qualify prospects. By speaking directly with potential customers, you can quickly determine whether they’re a good fit for your product or service, and whether they’re ready to take the next step in the sales process. This can save you time and resources that would otherwise be spent on unqualified leads.