We are a B2B lead generation company, we provide services around contact syndication, demand generation, sales targeting, appointment generation, branding, market research, and sales transformation. But you already know that what separates us from our competitors is the process we follow to do what we do.
What do We do?
Our B2B Sales Leads are qualified leads that salespeople can reach out to and sell to. Being able to generate high-quality leads that will convert into clients is difficult. But, if done correctly, it will help your business beat the competition and grow significantly.
Quality is one of the most important criteria. If you simply increase the volume but do not qualify these leads, then you will only end up spinning your wheels more. However, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income.
Business Problem
Lead generation is tough. 85% of B2B marketers consider lead generation their #1 challenge.
How To Solve It?
1. Get in as many conversations as possible
Relying solely on your website, blog posts, or videos for leads to find out about your business is dangerous. Sales is about building relationships; you want to have as many real conversations with your prospects as you can.
For example, if a lead asks about a feature in an email, don’t just offer a link to your website. Instead, answer their question and offer to jump a quick phone call or video call to walk through the feature’s functionality with them.
2. Generate a targeted list of business contacts
Generating a targeted list of B2B leads is an essential aspect of generating new B2B sales leads. Lists allow you to easily get in front of a large number of potential buyers fast by using cold emails.
Unfortunately, not all lead databases are created equal. Many databases contain:
- Outdated and/or incorrect information
- Leads that don’t match your target job titles, company size, location, or industry
- Leads you already have in your CRM
- Leads that are already customers
3. Send cold emails
Make sure to customize your cold emails and personalize them using merge tags. Merge tags allow you to replace the first name or company name in each email so each email you send looks completely personalized to each lead. A targeted, personalized email is more likely to get a response from the recipient.
4. Make warm calls
Cold calling is when you call a prospective customer that you have had no previous contact with. Warm calling is when you call someone who has heard about you in the past. Warm calling can be extremely effective if done right.
5. Use Marketing Automation to nurture your leads
Once you’ve collected the email addresses, you can use marketing automation programs to segment customers to target them with specific messages to get the conversion. Leads in the marketing funnel can also be converted to Sales Qualified Leads (SQLs) by the sales team.
6. Set up a live chat on your website
Studies have shown that 42% of customers prefer live chat for customer support questions.
Live chat tools such as Intercom or Drift allow you to engage with your customers immediately. If you can collect email addresses as well, you can nurture those leads to generate more B2B sales leads.
7. List your company in directories
If you are a B2B company selling a product or service, make sure you are listed in online software directories. This will help drive leads to your site who are looking for similar products.
8. Use online forums to generate more leads
Industry forums allow you to meet new leads and get to know your existing customers better. By sharing your views and answering questions you can showcase your expertise and build trust.
Facebook and Twitter offer lead generation ads where you can collect email addresses. Unfortunately, your results may vary depending on the content you promote.
Make sure to send your social media visitors to specific landing pages that get email signup information. You can also allow newsletter signups from your Facebook page as another way to get email addresses.
14. Use Google Ad-words to increase website traffic
Increasing traffic with paid ads is straightforward, but it can get tricky as well as expensive depending on your industry and competition. Ensure that you target sales leads by looking at keyword search volume and user intent.
8 Miles Solution also includes:
- Email automation services
- Data Solutions.
- Demand Generation.
- Lead Generation.
