When you create content that is outside your niche, it gives you the opportunity to build a brand beyond the product. For example, if you sell baby products and create content on how to be a good parent or how to raise happy kids, it shows that you have what it takes to help people with more than just babies. This will make people trust your brand and buy from you even if they don’t need baby products.
Before creating content or even starting up a company, think about this question: What else can I do? Outside of selling my product or service, what other value can I provide?
These questions can be powerful for entrepreneurs because it makes them think about ways to expand their business beyond just one product or service into something bigger and better.
Here are some reasons you should try creating content in other niches as well:
Develops and Deepens Relationships with prospects
This can be a great way to show that you are an expert in your industry, even if your niche is not directly related to the topic at hand. This will give your audience the impression that you know what you’re talking about and help them develop trust in both your brand and its products or services.
The more people trust you, the more likely they are going to buy from you when it comes time for them to do so!
Opens up the opportunity for a new target market
If you’re in a niche that has a lot of competition, it’s easy to feel like all your content is going to be for your current audience. Here, making sure you are creating non-niche content will open up the opportunity for a new target market.
If you don’t have an existing audience or a large following yet, this may not seem like such a big deal at first glance. But when people see how well your content performs outside of your niche and how many people read it, they will start viewing you as an expert across multiple topics. This can lead to more opportunities with other companies or organizations within different industries who are interested in hiring someone who is knowledgeable about their industry and another one entirely!
Enhances Your Expertise in the mind of your audience
You don’t just want to be seen as an expert in one area. You want to show your audience that you know what you’re talking about, whether it’s marketing, sales, or finance. By creating content outside of your niche and showcasing it on your blog or in another medium, you can show that you understand the subject at hand and can write smartly about it. This not only enhances the quality of your content but helps build trust with potential clients and prospects who will be more likely to take advice from someone like this because they know they have a grasp on their field of expertise.
Increases Social Media Engagement
You connect with people on a deeper level by showing them you care about things outside of your industry or interest group and not just what you have been trained in over years of practice. This goes back again to being authentic as I mentioned earlier which is important because if people feel like they know who you are, then they will want to follow along through all aspects of your life – even if they don’t know where those paths may lead them!
Helps to solidify your Authority in your Niche
Your audience will see you as a thought leader, and they’ll trust your opinion. They’ll also see that you are not just an expert in your niche, but an authority on other topics as well. This helps to solidify your authority in your niche!
Consistently showing up and creating content is the only way to real, sustainable growth.
The only way to build an audience is by consistently showing up and creating content. But the fact of the matter is that you can only make so much content in one niche before it feels stale and repetitive. You see this all the time with bloggers who start out creating around one specific topic or idea, but then they try new things because they’ve kind of exhausted their current concept or have run out of ideas on how to keep going with it.
But when you branch outside your own niche, it gives you fresh inspiration and keeps your audience interested in what else you have to say (which means they might try new things themselves).